Critically examine the cultural and social dimensions of globalisation.


Critically examine the cultural and social dimensions of globalisation.

In very simple terms globalisation can be depicted as increasing global interconnectedness. It is a process rather than an outcome, which refers to the trend toward the growing interconnectedness of different parts of the world, not to their being interconnected. It primarily is an interchange of economic, social, cultural, political, technological attributes that takes place between societies when different societies come into contact with each other. Though this interchange is going on for times immemorial, this process was termed as “globalisation” for the first time around the second half of 20th century while much of the literature on this has appeared since the late 1970s and 1980s (Beyer 2003).

Globalisation as an idea of modernisation within the global market was mentioned in the writings of Marx and Saint-Simon also (Cable 1999). Certain scholars even argue that this process of globalisation has been going on since the beginning of mankind and it has affected all cultures, even remote and isolated, though in varying degrees (Griffin 2004). The contemporary globalisation differs from the process that could be observed in the past primarily in terms of the quantum of interchange and inter connectedness. Everything happens much faster today than it did in previous eras. The current process of globalisation, which is popularly described as gradual removal of barriers to trade and investment between nations, was started towards the end of the 20th century. It is said to aim to achieve economic efficiency through competitiveness, while seeking the broader objectives of economic and social development. It touches all spheres of human life; economic, social, cultural, political and environmental.

Cultural Dimension of Globalisation

Globalisation has a profound effect on all our cultures and on the ways we live our lives. It has affected what we eat and the way we prepare our food, what we wear and the materials from which our clothing is made, it has affected the music we hear, the books we read, even the language we used to communicate with others. Globalisation has made certain languages extinct (dead language) or dying, for example, Latin. At the same time more people today are bilingual or multi-lingual than ever before. English, though in variant forms (e.g., British English, American English, Indian English) has become the lingua franca and the number of English speakers throughout the world is growing rapidly.

a) Increased Pace of Cultural Penetration

Cultural change or cultural dynamics has always been a product of interaction with other cultures. Though individual cultures are capable of endogamous developments, cultural boundaries are quite often porous leading to the interpenetration of cultures. Cultural dynamism is the outcome of a process of mixing; borrowing and adapting cultural attributes and often the attributes that are borrowed and adopted come from cultures that are alien, distant and foreign.

Cultural interpenetration through the exchange of commodities is today so pervasive that it is difficult if not impossible to distinguish between original and imported cultural attributes. Consider a person drinking ‘Turkish Coffee’ in Istanbul. The coffee originated in Ethiopia, the sugar in India or New Guinea, the porcelain cup in China, the tablecloth in the restaurant is made from cotton, which originated from a plant domesticated in Central America, and the restaurant itself is a French invention. Likewise, diseases, which originated in one place of the world, are exported to other parts of the world,
e.g., HIV/AIDs exported from Africa to the rest of the world. The penetration of global music has resulted in the marginalisation of traditional music among different cultures of the world. Today, pop music and its local variations can be heard in all social settings from weddings to religious festivals and birthday celebrations.

Saroj Meher

Hello Friends, welcome to my website BrainyNote.  My name is Saroj Meher, You can call me a Professional Artist, Painter or an Indian Contemporary Artist, a Teacher, Computer Professional and also a You-tuber, who is eager to learn, find new techniques in his fields of works & grow in his life until his name become a BRAND.

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